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VIPO
View along the deck of a fully-laden container vessel at sea
Placeholder — VIPO logistics photography to follow

Section 02

How the business works

One sequence sits behind every container: designed for the market, committed to a production run, inspected at source, and shipped direct. Ranges are re-run to a repeating cycle.

02 Design to shipment
  1. 1

    Design

    Ranges are designed in-house for the target market’s taste, format and price point.

  2. 2

    Production

    Factories are matched to the specification; dedicated runs are committed against buyer volume.

  3. 3

    Quality

    VIPO’s own inspectors verify production and packaging at the factory before loading.

  4. 4

    Shipment

    Goods ship FOB from the port of loading, direct to the customer, settled in USD.

  5. 5

    Repeat

    Ranges are re-run to programme, with limited stock held where it serves the customer.

A Dedicated runs, not catalogue stock

VIPO’s buyers take volumes large enough to justify dedicated production runs, which means ranges are made to VIPO’s own designs rather than selected from what a factory already produces. The buyer gets product that is theirs to the market — not the same range their competitor is landing from the same factory. Limited stock is held where it makes commercial sense to do so.

B Direct FOB supply

Product flows FOB directly from the port of loading to the customer, keeping the chain short and the landed cost transparent, with purchasing and settlement in USD throughout. In South Africa, delivery is from time to time routed through Impex SA Trading (Pty) Ltd — the group’s South African entity — where a customer requires local delivery rather than FOB.

Next 03 — What we supply →