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VIPO
Clean modern living room with light oak flooring
Placeholder — installed-range photography to follow

Section 04

Own brands

Owning retail brands gives VIPO control of design, range architecture, packaging and shelf presentation rather than reselling third-party labels. KREM is the flagship.

04 The flagship brand

The flagship retail brand

KREM
Established
2014
Availability
AU · NZ · Chile
Owner
VIPO International
Visit krem.co.za →

KREM is VIPO’s retail-facing brand, carried across its product categories with a complete visual identity: a logo system, sub-brand lockups, packaging architecture, colour-coded category language and print advertising.

Packaging carries the range name, size and pack quantity on the face, the product image down the spine, and the colour variants of the range with the relevant option ticked — so a customer sees the full family from a single box on the shelf. The identity was established in 2014 and has been applied consistently since.

Categories

  • Tiles
  • Showers
  • Kitchen
  • Tops
04.1 Why own brands

Control of the design, the range, the packaging and the shelf — rather than reselling someone else’s label.

Because VIPO designs its own ranges and has them made to specification, its retail brands carry a coherent identity from product through packaging to point of sale. KREM is widely available in Australia, New Zealand and Chile, with additional markets carried as opportunities arise.

Next 05 — Quality & manufacturing →